January 31, 2011

StyleWeek's Monday Beauty Blog- Sam Mendoza's Look

So this is the first of a series of blog posts I will be writing about the makeup of StyleWeek Providence. My name is Jessica Berndt; and I am the Director of Artistry for StyleWeek. I have the privilege of working with incredibly gifted designers and some of the most talented makeup artists in New England. All so we can present a week of world class fashion right here in Providence Rhode Island.
About three months before the shows, I contact the designers and request their inspirations, themes, and ideas regarding the hair and makeup for their shows. By now I already have my team of artists assembled and a color sponsor in place. This past January we were SO very fortunate to have Laura Mercier Cosmetics provide all the makeup for the weeks shows.
The designers are generally VERY busy working on their collections and so sometimes it can be challenging to get in touch with them. This is why I start contacting them months in advance.
Once they send me their requests I send the hair requests to our brilliant hair team, Lead Stylist-Bethany Mechan and Creative Supervisor-Lulu Locks. They then start to weave their magic and make the designers hair dreams a reality.
I then will go over the designers makeup requests and start working out how to create these looks with the products provided by our sponsors. This January I had the inside advantage of having the pleasure of working for Laura Mercier for many years and knowing the line very well.
I then create my first drafts of the designers requested looks using my own face. I will photograph them and send the images to the designers. Sometimes I get it on the first try. Other times, I need to make adjustments, deeper shade of blush, shinier lip, whatever it takes. 
Each week I will tell you about the creative process behind one of the designers looks from this past StyleWeek.  This week I will tell you about Sam Mendoza’s look.
Sam is a designer whose work I love, and whose taste in makeup really speaks to me. Plus I just really like him. He is just a very sweet and funny man, with really great taste. When I asked him what he wanted his makeup to look like, he told me “This girl is in the country in the snow living out a romantic affair and she should look clean, fresh, and as if she's just stepped away from a cozy fire. Maybe flushed cheeks? I like the idea of ‘wine stained lips.’ What do you do when it's cold: drink red wine.” I was actually excited to play with this look! I immediately had ideas spinning in my head.
This look really is simple but so pretty. The eyelids are covered with a shimmering nude shadow. I used Laura Mercier Stellar Eye Shadow. And then using Black Ebony Cake Liner I lined the upper lash line and applied a single coat of mascara to the top and bottom lashes. The complexion was perfected using Laura’s “Flawless Face” techniques with foundation concealer and powder. Before the cheeks are powdered the lips are flushed with Blaze Crème Cheek Color. After the face is set with powder a second coat of blush is applied, this time using a powder formula in the shade Rose Bloom. The perfect lip color is always important to Sam. He and I tend to exchange a few emails regarding lip color. This time we agreed upon Currant Lip Color with the outer edges softened by blending away with my finger. Eye brows are then groomed keeping them soft but defined.
Photo by Daniel Gagnon 

This look turned out to be very simple but striking. It paired really nicely with the wind-frayed braids and huge soft hair that the hair team created for the show. Sam’s show was a beautiful and fresh way to start a really spectacular week of fashion.
Next week a recap of Avni’s warrior look!
Questions? Was there a look that you really loved? Is there a product you want to learn how to use? Are you stumped on how to master a certain technique?
Questions can be sent to Jessica@StyleWeekProvidence.com

January 7, 2011

Meet Stephan Toljan!

Stephan Toljan is going to be one of the judges for the StyleWeek GoRed Challenge, and we are more than excited to have him on our already wonderful board of judges! Stephan currently holds the position of Vice President of Market Management for the Swarovski Elements Business. With being the VP of  Market Management, Stephan is responsible for a sales budget in excess of $100 million in North America, as well as for the co-development and regional implementation of global marketing programs in the Americas. Stephan as been working with Swarovski crystal products throughout his entire professional career and knows every element of Swarovski. Stephan was born in Austria and now resides in Rhode Island with his family. 

If you are interested in buying tickets to the GoRed Challenge click on the StyleWeek GoRed Challenge link above! The 19th is going to be a beautiful night filled with fashion, love and hope!


Source: Melissa Carrier

January 3, 2011

Happy 2011 fashionable friends!
We hope that everyone enjoyed a happy holiday season! As Santa is now home resting with Mrs. Claus, that is not the case for us here at StyleWeek Providence. StyleWeek is only 13 days away, can you believe it? The past few months have gone by in the blink of an eye, and as we finalize everything for the week we can guarantee a fabulous time! One event that we are especially looking forward to is the GoRed StyleWeek Challenge on Wednesday, January 19th! As many of you know we have partnered with the American Heart Association to raise awareness and funds for the fight against heart disease in women. Our designers for the week will create one-of-a-kind red looks, made with Swarovski elements, for 13 survivors! The looks will be judged by our handpicked group of judges that consist of some very interesting people. Lets meet them!

David Chuma professionally trained artist and self-taught designer from Boston. He holds a B.F.A. from the Art Institute of Boston at Lesley University. His work is included in collections across the country, and in 2009 he launched his collection Selah D'or.

Audrey McClelland: a Social Media expert and full-time blogger. Audrey is often tapped by major brands to assist with generating online buzz and building online communities.

Alex Hall: the fashion editor of Boston Magazine.

Paul Brooks: a well respected political figure in Providence.

Alison Alexander: not only one of ABC 6's fashionable news anchors, but a fashionable mom as well! 

Stephan Toljan: the Vice President of Sales & Marketing at  Swarovski. (Swarovski is a special sponsor this January who donated the elements that will be 'glitzing up' the beautiful dresses made for our survivors!)

Victoria Smith: the executive director for the Southern New England branch of the American Heart Association.

If you are interested in attending the event, it is open to the public and tickets are still available! Go to the StyleWeek website here, and it will prompt you to the right pages. We are promising you a beautiful night not to miss!